PROSPECT LAYOUTS
HVAC Contractors
STATION: Outlaw 96.5Reach the Heart of the Working Class
Adults 35–54
65% earn $50K+
60% college-educated
Why it Works:
These are homeowners, weekend warriors, and loyal community shoppers. They fix what breaks, support local, and act fast when needs arise.
ROOFING Contractors
STATION: Outlaw 96.5Perfect for blue-collar homeowners and weekend warriors
Adults 35–54
65% earn $50K+
60% college-educated
Why it Works:
Reaches people who own homes, do repairs, and take action fast. They're loyal to local and trust who they hear.
Personal Injury Attorneys
STATION: Outlaw 96.5For working-class adults who trust local voices
Adults 35–54
65% earn $50K+
60% college-educated
Why it Works:
These listeners take care of their own. They're loyal, action-oriented, and tuned in during commutes and work hours when accidents happen.