Anyone who’s done it knows that hiring, managing and coaching radio people has never been an easy task. We’re a different breed. Most of us tend to march to the beat of our own drum, we’re often better talkers than listeners and we’re generally comprised of a delicate balance of confidence and insecurities. But now, with our industry at a crossroads trying to determine how to stay viable in a world dominated by digital content creators, the job of hiring, managing and coaching radio personnel has never been harder or more critical for the health of our industry. That being said, here are a few of my thoughts on what being a radio leader should look like in 2024 and beyond.
Leaders have to start by identifying our goals and working backwards. Look at where we want our groups to be in 2025 and create a strategic plan for getting there that’s bold but realistic. Determine where our revenue should be terrestrially, digitally, through our events as well as any non-traditional revenue. Then, invest in the tools and make the structural changes needed to get there based on a combination of how we’d structure our groups if we started from scratch today and a historical understanding of what’s traditionally worked for us. Keep reading more