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Strive for Creative Imaging
Jun 03, 2025Writing and producing radio promos is an art. Fun promos challenge the imagination and illustrate the synergism of the station and station attitude. Consider these Stationality rules for your imaging promos.
New Music Mondays June 2, 2025
Jun 02, 2025Here are fourteen of the songs we’re watching this week. For more insight on how we choose these songs or to get a sneak peek at some of the data we track on 500+ new songs across radio formats, email me at Andy@RadioStationConsultant.com.
Features: Building Blocks For Your Show
Jun 02, 2025There is an overwhelming body of evidence that shows structured, branded segments lead to higher TSL, greater recall, and deeper emotional investment. Features aren’t old-school. They’re the essential training wheels that get your audience to love you—and the engine that keeps them coming back.
Radio Update Top 10 Content
May 31, 2025According to our internal data, these are the top ten things you all clicked on this week. As always, big thanks to all of our content contributors for all the clickable, shareable content they created this week!
#1 Songs This Week
May 30, 2025Out of this week’s data here are a few of the songs that topped those lists nationally in the US and Canada along with a few random specific markets. Hot AC & Top40 in Canada #1 Alex Warren “Ordinary”.
Shrinking Attention Spans
May 30, 2025The stark reality is that you do not have one or two minutes to set up a bit at the end of a song. Instead, you must set the hook within eight seconds of cracking the mic. If listeners find you interesting in the first few seconds, they give you a little longer. The younger the audience, the less time you have. Ensure your social media and web content is also crafted for a quick reward.
Cars Without Radios
May 29, 2025Last month a Jeff Bezos’ backed EV car company called Slate released an American-made electric truck for under $20,000. They got to that price point by stripping it down. Part of that stripping down included dropping the radio all-together.
Radio Job Openings May 27, 2025
May 28, 2025Click the Jobs tab to browse openings or submit a job for free! You can also email your job listing to jobs@radioupdate.com.
Stretch Your Audience
May 27, 2025There are ways to stretch that listener’s time. Promote a feature (content) or contest to bring listeners back for the next hour (or next break). “Win a free tank of gas today at 3.” Time spent listening is also about increasing listening occasions, not just expanding the listening duration.
New Music Mondays May 26, 2025
May 26, 2025Here are fourteen of the songs we’re watching this week. For more insight on how we choose these songs or to get a sneak peek at some of the data we track on 500+ new songs across radio formats, email me at Andy@RadioStationConsultant.com.
You (and your audience) Need More Good News
May 26, 2025Research continues to show that Good News features and stories continue to be one of the most valuable programming tools you can offer. If your audience tunes in to hear something that makes them feel good, shouldn’t you capitalize on that? And by the way, that doesn’t apply only to Mainstream AC and Christian stations. It’s virtually universal.
Radio Update Top 10 Content
May 25, 2025According to our internal data, these are the top ten things you all clicked on this week. 1. Your 30-Day Winner Rule is Killing Your Contests (Promotions) Written by Tracy Johnson.
Be Topical
May 24, 2025One of radio’s key benefits is the ability to react swiftly to current events. Top-of-mind mirroring makes radio the go-to medium when listeners want to be in the know, especially during major events in local communities.
#1 Songs This Week
May 23, 2025Out of this week’s data here are a few of the songs that topped those lists nationally in the US and Canada along with a few random specific markets. United States Country Morgan Wallen & Tate McRae “What I Want” (Overall #1).
Radio Lessons From the Tosh Show Podcast
May 23, 2025As a fan of his I know that I’m somewhat biased, but after watching most of the 85 episodes he’s put out so far on YouTube, it’s clear to me that he’s created a formula that would work well for some radio talent if they localized and personalized it. Here are a few things radio could learn from Daniel’s podcast.
4 Local-SEO Phrases Your Radio Station Must Own in 2025
May 22, 2025If the only people who can land on your site are the ones who literally type “WXYZ-FM” into Google, you’re leaking listeners and ad dollars. Brand-name SEO is table stakes; the real payday comes when you rank before folks even realize you’re the answer they need.
Radio Job Openings May 21, 2025
May 21, 2025Click the Jobs tab to browse openings or submit a job for free! You can also email your job listing to jobs@radioupdate.com.
The Great Press Release Myth
May 21, 2025I read an article not long ago on the internet, that basically gave start up entrepreneurs the impression that sending press releases would have all media literally falling all over themselves to talk about a business for free. Talk about misleading!!
Passion and Enthusiasm
May 20, 2025Listeners are drawn to the station when the programming is presented with passion, and the musical product is staged with charisma. Too often, a station will play great music but present it in a way that is too bland to spark any interest and excitement in its audience. The following examples illustrate how a station can develop this programming charisma
New Music Mondays May 19, 2025
May 19, 2025Here are fifteen of the songs we’re watching this week. For more insight on how we choose these songs or to get a sneak peek at some of the data we track on 500+ new songs across radio formats, email me at Andy@RadioStationConsultant.com.
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