New Music Mondays December 9, 2024

Here are thirteen of the songs we’re watching this week. For more insight on how we choose these songs or to get a sneak peek at some of the data we track on 350+ new songs across radio formats, email me at Andy@RadioStationConsultant.com.

Should You Promote Your Morning Show?

The main point is that radio stations need to think bigger and promote their unique benefits (personalities) more aggressively. It’s a good idea to promote the most high-profile programming on the station. That seems obvious, but in the daily grind of keeping multiple stations on the air, it’s often overlooked.

Artist to Watch: Garrettt Adair

Garrett grew up in a small town in Northern California called Fairfield. He started writing music when he was 15 but didn’t really do anything with it until 2020. He went down the whole college path, started a business with his roommate, and had success within it! However, he realized he was chasing all the things he THOUGHT he should do, instead of what he wanted to do.

The Fight for AM Radio in Vehicles

The fight for vehicles to keep AM radio in manufacturing goes on. There’s a strong effort to get this passed before the end of the year, and the reason behind the push is clear. Included in the fight for AM radio are former and current NYPD and NYFD. They want the Senate Majority Leader, Chuck […]

Radio Update Top 10 Content

According to our internal data, these are the top ten things you all clicked on this week. If you’d like to create content for Radio Update and get paid for it email Submissions@RadioUpdate.com.

Say Goodbye to the Sage Digital ENDEC EAS Encoder

Sage Alerting Systems announced they will no longer manufacture the Sage Digital ENDEC EAS encoder model 3644.

Radio Job Openings December 5, 2024

Click the Jobs tab to browse openings or submit a job for free! You can also email your job listing to jobs@radioupdate.com.

Using Documentation To Increase Content Creation

One thing virtually all prolific content creators have in common is they document everything. They do it for two main reasons. First, it’s the only way to create the volume of content needed to build, and keep, an audience across multiple platforms. Second, it allows them to create the kind of content that forms strong and lasting bonds with that audience.

Artist to Watch: Dead Original

The second Paul Wandtke takes the stage the energy oozes out of him. As he strides through the crowd, playing his guitar, Wandtke takes this opportunity to get up close and personal with audience members. Jumping up on stage he hits the first note in My Friends.

Programming Wow and Sizzle

“Wow” is what people feel when they tune in to your station.  It’s the result of creatively great programming.  Our mission as broadcasters is to enhance the audience experience and deliver programming beyond listener expectations. Your station must “wow” listeners daily.

Turn Local Musicians Pestering You Into Something You Can Use!

There are so many possibilities showcasing local artists. You don’t have to acknowledge every single one, but don’t dismiss them so easily. Embrace the annoying messages and turn them into a sales and show opportunity!

New Music Mondays December 2, 2024

Here are eleven of the songs we’re watching this week. For more insight on how we choose these songs or to get a sneak peek at some of the data we track on 350+ new songs across radio formats, email me at Andy@RadioStationConsultant.com.

Two Steps To Fire Up Promos By Inserting Content

Promos that repeat a positioning statement or yell at listeners with hype fall on deaf ears. Morning shows need promos with content to demonstrate the brand, create awareness, and build fans.

Promotion Idea: Mental Health Drive

It’s no secret this time of year is the most stressful. Sadly, during the holidays are when many who are fighting depression end up losing the battle. What can you do with your platform to help?

Radio Update Top 10 Content

According to our internal data, these are the top ten things you all clicked on this week. If you’d like to create content for Radio Update and get paid for it click here to get more info.

New Artist to Watch: The Last Dinner Party

Their sound feels like The Lumineers and Chappel Roan had a baby and out came The Last Dinner Party. The Indie Pop Rock band first came about in the UK at the start of the pandemic.

Podcasts: A Missed Sales Opportunity

According to Buzzsprout, 42% of Americans are reached by podcasts every month. That number is expected to jump 5% more next year. Even more insight: ads on podcasts are expected to obtain over $4 billion in revenue next year. Edison Research has found those who listen to podcasts are 54% more likely to become interested in brands they hear on their favorite shows; whether that’s radio or podcasts.

Five Rules to Make Radio Contests Work

Too many stations don’t get the desired effect from contests because the promos and teases aren’t heard often enough to make an impact.  Major contests should get two to three mentions an hour – in live mentions and produced promos. 

How Radio is Using Social Media

RTDNA and Newshouse School at Syracuse University conducted a survey and found the use of Facebook and X is down significantly. X (formerly Twitter), alone, has had so many users drop, many radio stations say they don’t even use it.

Great Radio Personality Attributes Part 2

We list another ten tips below from a convention address by UK Radio consultant John Simons,