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Little Room Left For Specialists
Dec 19, 2024Radio groups are going to have to continue to get by with smaller staffs. But, I would encourage all groups to compensate those smaller staffs more competitively and for radio employees to become as well-rounded as possible. Because, going forward there is unlikely to be any room left in our industry for specialists. Those who have already survived, and continue to do so, will do all of the following things.
Radio Job Openings December 19, 2024
Dec 19, 2024Click the Jobs tab to browse openings or submit a job for free! You can also email your job listing to jobs@radioupdate.com.
A New Beginning for the New Year Promotion!
Dec 18, 2024You can give a less fortunate family a new beginning for the new year! We’ve all heard of the Adopt a Family promotion. You can switch that to an Adopt a Wishlist! Take write-ins or call-ins with suggestions on a family who could benefit from this. This is a great way to take phoners.
Set Your Goals For 2025
Dec 18, 2024Write your “State of the Station Report.” List what promotions and contests were conducted throughout the fall with dates and note what the competition did. Also, examine competitive changes in programming, music, external marketing, and ratings that occurred in the last six months.
NYE Promotions! It’s Not Too Late!
Dec 17, 2024With all the holiday festivities, don’t forget NYE is just around the corner! It’s less than a month away so if you don’t have any promotions ready, don’t worry, we have you covered. We’ve come up with a few that won’t take a lot of planning, and best of all, little budget.
New Music Mondays December 16, 2024
Dec 16, 2024Here are twelve of the songs we’re watching this week. For more insight on how we choose these songs or to get a sneak peek at some of the data we track on 350+ new songs across radio formats, email me at Andy@RadioStationConsultant.com.
The Headphones Bonus Plus The Three Minute Rule? Yahtzee!
Dec 16, 2024Two recent adjustments they’ve made is the headphone bonus and introduction of a new three-minute ratings credit policy. Smart programmers capitalize on this ratings hack and the benefits could be incredible.
Radio Update Top 10 Content
Dec 15, 2024According to our internal data, these are the top ten things you all clicked on this week. If you’d like to create content for Radio Update and get paid for it email Submissions@RadioUpdate.com.
Artist to Watch: Julie
Dec 14, 2024Fronted by Alex Brady on bass and Keyan Pourzand on guitar, with backing on drums from Dillon Lee, they’ve been together since 2019. All in their very early 20s, the group has already toured Europe.
Radio Job Openings December 13, 2024
Dec 13, 2024Click the Jobs tab to browse openings or submit a job for free! You can also email your job listing to jobs@radioupdate.com.
The Edison Research 2024 Survey Shows Significant Radio Listenership
Dec 13, 2024An estimated 172 million people own a radio in their household while only 98 million people own a smart speaker in their house. This is great news for those of us who know radio isn’t a “dying media.” Moreover, the survey found AM/FM radio in their vehicle is listened by 70% of those surveyed while 55% listen to online audio, and 32% listen to podcasts.
2025 Should Be The Year of Unique Radio Brands
Dec 12, 2024Because of the head winds radio now faces, I believe there’s more incentive than ever for us to create great radio brands that are customized to perform exceptionally well at the local and regional level. Here’s a few thoughts on how we can do that in market after market.
The No Propaganda Act is Gaining Steam
Dec 12, 2024Senator John Kennedy is trying to defund public radio and television. He’s introduced a bill that would stop taxpayer money to go toward radio and tv. The bill is called No Propaganda Act and is a companion bill.
Branding is a Marketing Tool
Dec 11, 2024Branding is a hazy term. “Brand” as a noun and “branding” as a verb have different meanings to different marketing people. Because every marketer has a different understanding of what a brand is and what a brand does, we’ve simplified the definition.
New Music Mondays December 9, 2024
Dec 09, 2024Here are thirteen of the songs we’re watching this week. For more insight on how we choose these songs or to get a sneak peek at some of the data we track on 350+ new songs across radio formats, email me at Andy@RadioStationConsultant.com.
Should You Promote Your Morning Show?
Dec 09, 2024The main point is that radio stations need to think bigger and promote their unique benefits (personalities) more aggressively. It’s a good idea to promote the most high-profile programming on the station. That seems obvious, but in the daily grind of keeping multiple stations on the air, it’s often overlooked.
Artist to Watch: Garrettt Adair
Dec 08, 2024Garrett grew up in a small town in Northern California called Fairfield. He started writing music when he was 15 but didn’t really do anything with it until 2020. He went down the whole college path, started a business with his roommate, and had success within it! However, he realized he was chasing all the things he THOUGHT he should do, instead of what he wanted to do.
The Fight for AM Radio in Vehicles
Dec 07, 2024The fight for vehicles to keep AM radio in manufacturing goes on. There’s a strong effort to get this passed before the end of the year, and the reason behind the push is clear. Included in the fight for AM radio are former and current NYPD and NYFD. They want the Senate Majority Leader, Chuck […]
Radio Update Top 10 Content
Dec 07, 2024According to our internal data, these are the top ten things you all clicked on this week. If you’d like to create content for Radio Update and get paid for it email Submissions@RadioUpdate.com.
Say Goodbye to the Sage Digital ENDEC EAS Encoder
Dec 06, 2024Sage Alerting Systems announced they will no longer manufacture the Sage Digital ENDEC EAS encoder model 3644.
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