Maximizing Broadcast Revenue
As President of LocalLink Marketing, Cole Yates has been instrumental in helping broadcasters enhance their sales and non-traditional revenue (NTR) efforts. By leveraging LocalLink's comprehensive lead generation, appointment setting, and inventory optimization services, Cole has enabled broadcasters to identify key advertisers, streamline their ad inventory, and develop effective multi-channel campaigns. His hands-on approach and deep understanding of local radio's role in the community allow broadcasters to strengthen relationships with advertisers, maximize revenue potential, and build sustainable, long-term partnerships. Through these efforts, Cole and his team ensure that broadcasters thrive in the competitive media landscape and generate significant NTR opportunities.