Thanks to you, we had a great week of clicks and shares here at Radio Update. We really appreciate everyone continuing to read, watch and listen to our content and respond to our polls. In the Weekly Wire web poll on Wednesday, we asked “Which one plays the largest role in the programming success of a radio station?” “Mornings” and “Marketing” tied at #1 with exactly 34.2% each and “Music” was a close third at 31.7%. If you have thoughts you’d like to share on a radio topic than send it our way by emailing submissions@radioupdate.com. Please continue to tell all of your radio friends and coworkers to check out our site.  We’d also love to hear more of your feedback in the comment sections of articles or by emailing editor@radioupdate.com. To sign up for our weekly wire and weekend wire newsletters click on the mail icon on the right-side menu from the homepage. If you haven’t already, please follow us on social, FB, IG, LinkedIn, X, and TikTok. According to our internal data, these are the top ten things you all clicked on this week.

1. Programming the 3Ms (Programming) Written by John Lund

2. Local is More Important Than Ever, But it Isn’t Easy (Programming) Written by Tracy Johnson

3. Catch the Wave and Win an Inflatable Water Slide (Promotions) Written by Stephanie Blue

4. Radio Influencers Podcast NEW EPISODE The Future of Radio Studios (Management) Created by Andy Meadows

5. Planning a Great Promotion (Promotions) Written by John Lund

6. Persuading for Profits NEW EPISODE (Sales) Created by Brent Hoodenpyle

7. Radio Job Openings April 23, 2025 (Management) Written by Andy Meadows

8. Why Small Market Radio Website Can-and Should-Outshine the Big Guys (Digital) Written by Jim Sherwood

9. Consistently Good VS Occasionally Great (Digital) Written by Andy Meadows

10. Content Curation: The Triple Threat Filter (Programming) Written by Tracy Johnson

As always, big thanks to all of our content contributors for all the clickable, shareable content they created this week! If you’d like to create content for Radio Update click here to get more info.