Broadcasters who have not yet found ways to leverage the power of AI to enhance their brands are falling behind those who are unlocking time-saving, audience-building, and revenue-generating opportunities. You don’t have to be an AI expert to start use AI if you understand a couple of simple concepts and use the right tools.

Every radio station in every market can apply this idea to engage audiences, attract new revenue and grow your listener base. The good news? It takes less than five minutes per day after you set up a template and workflow.

The Concept

Email Marketing: The campaign is powered by email, which is the most efficient, effective methods of communicating with fans if you do it right. Building a smart listener database should be a priority for every broadcaster.

Content: You need a listener-focused idea. You’ll be sending a daily (yes, daily) email with welcome content around a theme that fits your brand and image. Behind The Music stories, trivia games, and Daily Inspiration messages are among the most popular and effective. Where will you get the content? That’s where AI comes in.

Focus: This cannot be a typical radio station email blast loaded with cluttered content and ads. It’s content-based!

Execution: Set up an email template, then assign one person the responsibility to update and schedule the daily email. Once the workflow is in place, it only takes a few minutes per day.

Integration: Connect the content to your brand for best results. On-air, website, and social media presence will increase the appeal, drive listening and traffic, and create a perpetual-motion promotion machine!

Sponsors: WIth tasteful (non-intrusive) presence on all aspects of the campaign, this is an easy sell to advertisers.

Why This Works 

Sending relevant, consistent emails to an interested collection of listeners will make your station more memorable (Top Of Mind Awareness), deliver tune-in occasions (Ratings!), and attract new listeners (these newsletters are highly share-able). Plus, your management team will love the new revenue opportunities this creates.

As you learn the process, you can probably find more valid topics for multiple newsletters. But start with one and build your strategy to grow.

For skilled AI users, you could do this on your own, but for consistently great content (every day), ease of execution, and fast implementation, use Radio Content Pro. The AI-powered content service puts everything you need at your fingertips. It’s as simple as copy, paste, and send. It takes just a few minutes each day.

Here’s a demonstration of how to do it:

Get details on Radio Content Pro, schedule a private demonstration, and set up a free trial here.

Pic generated by AI for Freepik.com.

Tracy Johnson is a talent coach and programming consultant. He’s the President/CEO of Tracy Johnson Media Group. His book Morning Radio has been described as The Bible of Personality Radio and has been used by personalities worldwide.