What does the possible Tik Tok ban mean for radio?

Social media has played a significant role in the ever changing ways of AM/FM broadcasting. As podcasts and videos entered the chat, we have relied on Facebook, Instagram, X and Tik Tok to engage with listeners more. X seems to have fallen off quite a bit while Facebook was termed an “older” platform, and Instagram rising within the last few years. However, Tik Tok had major growth! Influencers became celebrities, users sharing original songs became artists we play on the radio, and stay at home moms found a way to make an income while caring for their babies. This all might go away after Sunday.

As of today, January 17^th, the Supreme Court unanimously confirmed a federal law banning Tik Tok in the US, UNLESS someone, or a company, buys the app. Even though the Supreme Court upheld their decision, it’s not certain if the government will enforce it. The law takes effect Sunday, one day before President Trump takes office. Trump has hinted he will enforce the ban, but again, it’s unclear what that actually means.

Should the ban on Tik Tok be implemented, what do you do now? I have seen many influencers and users say they are taking their content to YouTube. Some have hinted at moving to a new app called Red Note but I haven’t looked into that enough to share my thoughts. Most are uploading their Tik Tok videos on YT. YouTube is a great platform to use if you want to stream your show live, post videos, and interact with listeners. I’ve found a user explaining why the move is essential. His name is Tristan Quade.

With that, you can do some research (my favorite word) and find what might work best for your team. Until then, start saving those videos now so you have those available to upload to whatever platform you choose, whether it’s YouTube or Red Note. Make plans so you don’t lose that great content.