It’s time for Valentine’s Day Promotions!! You’re probably thinking Hallmark movie situations where you give away a staycation with dinner and a hotel room, maybe help someone propose, marry someone on the ice during a hockey game, find that missed connection between a person who saw a woman buying a giant bag of cat food.

This is also the day scorned lovers loathe. The agony of seeing their office mate get a giant teddy bear and bouquet of roses delivered, listening to and watching a singing telegram sent to your boss from their husband, the secret eyes made at each other from the pair that has a silent office romance…the singles HATE this day. Let’s cater to them!!

Being single in February can be a challenge, especially if they’re newly single! What can WEE do to lighten the mood? Create fun and interactive ANTI Valentine’s Day promotions!!

• This one would be great for rock stations. Have a burn barrel in the parking lot and invite listeners to bring a burnable (there needs to be obvious restrictions) item that’s either their ex’s or reminds them of their ex, and throw it into the burn pile! You can then give them a $25 GC to “Do whatever the f&^k you want!” because you don’t have a significant other to answer to! This is another great way to get video and photos for the website, and soundbites for on-air. The first 50 people get to participate! Having a set amount will force people out! You can call it “My Burny Valentine.”
• Next, partner with a local animal shelter. This is a two-parter and will benefit an organization as well! Participants will give the name of an ex. The ex’s name will be placed on the bottom of a tray that will be placed in the cat litter box! Whatever the cat’s decide to do on those names in that litter box is completely up to them! Take video putting the names in and lots of pics of the cats up for adoption. In order to have the name placed, it’s a $25 donation to the shelter. Everyone wins!
• Partner with a Rage Room. If you don’t have one in town or know what these are…you have maybe an hour to destroy as many things as possible inside this room. REALLY take your anger out on things. You, usually, can even bring in your own items! In order to find winners, you will take CALLERS!! The ever elusive caller! They need to tell their story on what happened with the ex. Pic however many winners you want. They get an hour in a rage room followed by a massage. This is my fave promotion. You not only get your listeners to call in, but it’s very interactive!

When thinking about promotions, try to think outside the box. You never want to real it in and do something easy. You also never want to do something the station across the street is doing!