Sales & NTR 
We’re all used to covering weather events. We know to give the facts and we know how to relay information given to us. However, do we know how to cover weather not happening near us, and why we should cover something that may not effect us, personally?
Thankfully, Hurricane Milton didn’t keep its speed and made landfall as a category 3. However, enough damage has been done. The state had a history-making number of tornado warnings. There is a path of devastation across Florida from the tornados and storm surges. Many lost homes and some lost lives. Evacuees are starting to return and find what’s left of their memories.
Even though you may not live in or near Florida…how many times have you vacationed in Florida? I bet you even have friends or family who live in Florida, as well. Even if you don’t, chances are, your listeners may have a connection to those affected by the hurricane. This is why it’s important to connect with your listeners in a way that’s meaningful to them.
Now that the physical storm is over, the storm of rebuilding and trying to come back from devastation begins. The challenge in broadcasting and helping with this is how to know the donations are going to the proper places. Even though it’s been a few days since the initial impact, they still need help.
Here are a few sites you can gather information on where and how to donate. You can post these on your website, social media, or get involved and collect donations at the station to send as a large amount in a couple weeks.
The Florida Disaster Relief Fund
As always, make sure you research before you throw out donation locations. They will need help for a long time after the tornados did more damage than anyone thought.
Photo courtesy of FreePik
